For 80 years, Rowe Furniture has been making upholstered furniture in America. While longevity is impressive, The Virginia-based company has evolved into a thoroughly modern resource for interior designers—pairing premium domestic craftsmanship with extensive customization, an enormous fabric offering, solid wood casegoods, and the kind of service and digital tools that make specifying easier.
At the center of its High Point presence is a 36,000-square-foot flagship showroom on the first floor of Showplace, where Rowe has welcomed designers and retailers for 13 years. Open by appointment throughout the year, the showroom is both a place to see and sit-test product and a working resource, with dedicated work areas and access, when available, to Rowe’s merchandising and sales teams..
“While we’ll always look forward to Market, we also believe the best relationships are built throughout the year. We hope our showroom becomes a place where designers can stop in, find inspiration, collaborate with our team, and get to know Rowe whenever they’re working on a project.” — Bobby Robinson, President
Led creatively by Laura Mabe, VP of Creative, and Tonya Fischer, VP of Merchandising, Rowe emphasizes scale, proportion, comfort, craftsmanship, and what it calls “livable luxury”—pieces designed to feel current without becoming disposable. Sustainability is also a longstanding value. Rowe is a founding member of the Sustainable Furnishings Council.
Designers come to Rowe for choice. Nearly unlimited customization, one of the industry’s largest selections of fashion-forward fabrics, competitive lead times, and opening minimum. Freight-inclusive pricing to a receiver, white-glove delivery options, and responsive customer service help make the specification through installation more predictable.
Rowe operates two upholstery facilities in southwest Virginia, about two and a half hours from High Point, with warehouse inventory supporting many casegoods and quick-ship programs. For designers interested in seeing what goes into the furniture they specify, factory visits can also be arranged by appointment for qualified groups.
