When you visit Unique Loom’s, High Point Market Square showroom, plan to stay a while. The expanse of color and pattern can be found hanging on walls, display racks and stacked in piles on the floor. And with large windows bringing out the true colors of these varied textiles, searching for the perfect rugs is pleasurable and honest.
A family-run company, Unique Loom’s origin story began in Tehran’s rug bazaar in the early 1960’s where patriarch Jalal Nassri, then a teenager, worked to help his family make ends meet. Absorbing product and business knowledge that would serve him well, he opened his first retail store a few years later in the Sheraton Tehran, then relocated the business to Zurich, Switzerland in the 70’s, where he attracted an international clientele and, over time, opened 20 retail stores.
Fast forward to a new century. The company has its own factories, even yarns, and has become a great trade resource in the affordable luxury rug category. Now headquartered in Fort Mill, South Carolina, Unique Loom’s inventory of handmade, hand-knotted, hand woven and machine-woven rugs, one-of-a-kind and vintage rugs are readily shipped and many are customizable by size…speaking of which – the $25 flat shipping fee for rugs wider than 7’10” gets much praise from designers.
In support of the industry, Unique Loom is partners with trade organizations such as IDS, ASID, RESA, IAHSP, and the Vacation Rental Designers Collective. In support of humanity, the company raised substantial funds for victims of the Turkey earthquake of early 2023 and collaborated with Haerfest Coffee Company to adapt the artwork of artist with disabilities, which is featured on the coffee purveyor’s packaging, to a collection of floor coverings.
Unique Loom is open to the trade. Beth Griggs is the manager on duty and she is excited about rugs and High Point!