Vacation Rental Design Summit Makes Bold Move to Summer
After two successful years of hosting the Vacation Rental Design Summit alongside High Point’s Spring Furniture Market, High Point by Design (HPxD) is thrilled to announce that the third edition of its award-winning conference will take place June 23–27, 2025 in High Point
Branded “Summer Escape,” the 2025 Summit invites attendees to enjoy the signature education, inspiration, and connection they’ve come to expect—this time with a twist. With a new seasonal setting, the event will offer deeper learning opportunities and weave a retreat-like vibe into the programming.
“After two years of pairing the Summit with Market, our team was ready to try something fresh and unexpected for our growing vacation rental design community—many of whom have never experienced High Point outside of April or October,” says Jane Dagmi, managing director of HPxD. “June gives us room to play. Our partners can be more hands-on, and we’ll be activating showrooms in surprising and innovative ways.”
Planning for VRD Summit 2025 is already underway. Led by Dagmi and cofounders Jessica Duce of JDuce Design and Vacation Rental Designers, and branding and marketing expert Ericka Saurit of Saurit Creative, the team is taking care in crafting the event, energized by the possibilities the summer shift brings to the conference.
“As VRD/STR designers, we craft spaces that foster connection, comfort, and a true sense of place,” says Saurit, who takes the lead on branding the event. “This summer, we’re bringing that philosophy to the city itself—inviting attendees to slow down, immerse themselves in High Point’s design culture, and engage in experiences that inspire how they shape vacation rental properties.”
Jessica Duce banters in bed with Scottie Collins from High End Accents at last year’s VRD Summit. Photo: Johnny Davis Digital
Sharing that same passion for experiential design, Duce brings her expertise as an interior designer specializing in short-term rentals. She leads a collective dedicated to helping fellow designers and home furnishings brands thrive in this dynamic, growing niche. Recognizing the momentum in the category, she planted the seed for the inaugural Summit in 2023.
“The growth we have seen exploding in the STR design world since our first summit is so exciting,” says Duce. “Expanding the education and resources for designers and brands in this rapid growth category of design is helping all involved stretch their design muscles and opportunities beyond expectations. This is what we’ll deep dive at VRD this summer through unique experiences, community and business development with High Point as our playground.”
The 2025 VRD Summit takes place June 23–27 in High Point, NC, kicking off with a casual welcome reception Monday evening and concluding with a closing gathering Thursday night. Sponsor showrooms will be open throughout the week, Monday to Friday.
This B2B event is designed for interior designers, real estate and hospitality professionals, developers, and brands working in or entering the short-term rental space. Tickets go on sale April 7, with early bird pricing of $899 available through May 5.
