That Costs What? Why?
You just proposed an absolutely gorgeous furniture plan for your client. Caught up in the colors, shapes and textures, she swooned. Now, you’re about to go over the budget. You’ve fantasized about the kind of client that gives you carte blanche; she’s not that type. Are you armed with the product knowledge you need to sell your proposal?
No worries. We got you.
On Sunday, April 27, at 1 PM at High Point Market, an expert panel hosted by The International Society of Furniture Designers (ISFD) and HPxD will provide you with the info and verbiage to answer the questions that are often a client’s main concern: That Costs What!? Why?? Leaders representing nine major furniture brands that build to different value propositions and price levels will join two professional furniture designers and a residential interior designer to show you how to answer that most important question.
“This panel is a group of industry all-stars whose expertise extends from crafting a brand’s value proposition to designing furnishings to fit that strategy to monitoring the manufacturing process so that each piece fulfills its brand’s promise,” stated ISFD executive director, David Blair. “Their discussion will give you a unique opportunity to understand and explain all of the elements of value in home furnishings.”
Several panelists are HPxD members including Cisco Home‘s President Maurishka Pinedo and Universal Furniture‘s President Sean O’Connor. Other esteemed speakers include: Alex Shuford of Rock House Farm Family of brands, furniture designers Taylor West and Dudley Moore (an HPxD board member), and interior designer Kate McKee of Barbour Spangle. Editor Cindy Hodnett will moderate.
“I would hope our panel conveys not only the various cost factors in producing home furnishings,” said Dudley Moore, co-owner of the third-generation furniture design firm Otto & Moore, “but also the importance of telling the story of what living in a beautiful environment does for an individual’s happiness and well-being. Additionally, I hope to make the point that value and beauty are available at every price point so that no consumer is left behind in the pursuit of a lovely and functional home.”
The panel will be at the Seminar Room on the top floor of Suites at Market Square,
