What’s one thing top hospitality providers Blackberry Farm, Soho House, and South Fork Lodge have in common? They all prioritize a restorative night’s sleep as part of the guest experience. In fact, it’s paramount – Paramount Sleep, that is.

For over 80 years, Paramount Sleep Company, a Norfolk, Virginia-based fourth generation family-owned business, has been crafting mattresses stateside. Their numerous collections, with unique benefits and qualities, combine sleep technology and handcraft techniques with sustainable materials such as silk, wool, cashmere and natural latex.

“The design community has had a positive impact on our company. We are thrilled to be a part of HPxD and look forward to leveraging this opportunity to further our family legacy of integrity, innovation and craftsmanship.“

Paramount Sleep’s High Point flagship occupies an open and airy vintage building on South Wrenn. Accessible from the street, the multilevel 4,100 square foot space features the company’s distinct mattress brands including Nature’s Spa, doctor-certified Back Performance, namesake Paramount, and Hypnos, which is the mattress brand  that supports the Royal Family.

Outside of High Point Market, Paramount Sleep is open to the trade by appointment. Clients are welcome to experience the product too. Reach out to Chris George (cgeorge@paramountsleep.com) or Raven Natividad (rnatividad@paramountsleep.com) to book a visit.