Summer School

High Point by Design (HPXD) is partnering with Saurit Creative in the launch of Summer School, a two-day marketing training designed to help creative professionals learn the fundamentals for crafting an unforgettable brand story and public relations strategy. The event is offered in person and virtually  on July 23 and 24 at Congdon Yards and select HPXD partner showrooms. Geared toward those who want to grow their business but struggle with the marketing side, attendees will hone their messaging, so that they get their story straight and regain the confidence to tell it. Summer School content will be made accessible online for 90 days following the event.

Instructors and speakers, top row: Ericka Saurit, Cheryl Luckett, Jessica Duce, Ursula Carmona. Bottom row: Marie Cloud, Ken Lewis, Dawn Brinson, Jane Dagmi

You’ll get expert, hands-on guidance from two marketing and communications leaders in the home industry, Ericka Saurit and Dawn Brinson, as well as access to an all-star panel of industry tastemakers including:

• Jane Dagmi | Storyteller, communications expert, Managing Director HPxD
• Ursula Carmona | HGTV host, Sherwin Williams brand ambassador, home + garden influencer
• Cheryl Luckett | Interior designer, Dwell by Cheryl
• Marie Cloud | Interior designer, Indigo Pruitt Design Studio
• Jessica Duce | Interior designer, JDuce Design and Vacation Rental Designers

Day 1, Tuesday July 23

1-2:45pm Welcome + Seminar | Get Your Story Straight 

We’ll define the 3 key elements of storytelling for your brand so your narratives are not just crystal clear, but unforgettable! (This event is for virtual + in-person attendees)

 3-4pm Seminar | Craft Your Perfect Pitch

Ready to think outside the box? Learn the 5 essential components of a successful pitch and how to leverage them in innovative new ways to dramatically increase your recognition. (This event is for virtual + in-person attendees)

 4:30-5pm Tour + Demo* 

Tour the fabulous new Johnny Davis Digital studios, and learn from Director of Marketing Ken Lewis on how video storytelling can quickly impact your visibility and reach (In-Person only)

 5pm Networking + Happy Hour* 

Practice your pitch while networking with industry leaders and tastemakers in the JDD studios. Update your image with complementary headshots throughout the event. (In-Person only)

Day 2, Wednesday, July 24

9-10am Morning Workshop* | Polish Your Pitch

Enjoy breakfast and coffee while you work on crafting your story and pitch. (In-Person only)

10-11:15am Group Breakout Sessions* | Peer Feedback 

We’ll break into groups where you’ll present your progress for feedback to ensure that your brand story is clear and unforgettable to potential clients and media partners! (In-Person only)

11:30am-12:15pm Panel Discussion | Crafting Your Blueprint for Visibility

A panel of industry rockstars share how they are authentically and strategically attracting the right clients and collaborators to grow and diversify their business. With interior designers Cheryl Luckett of Dwell by Cheryl, Jessica Duce of JDuce Design and Marie Cloud of Indigo Pruitt Design Studio, plus home and garden influencer Ursula Carmona of Homemade by Carmona. Moderated by HPxD Managing Director Jane Dagmi. 

 (This event is for virtual + in-person attendees)

 12:15-1pm Ask Us Anything!

Your chance to ask ANY and ALL questions about marketing, branding, PR, and licensing!

 Learn insights from the pros you can apply directly to your own business growth! (This event is for virtual + in-person attendees)

 1:15-3pm Lunch + Showroom Tour*

Join us for lunch and an immersive sensory experience in the gorgeous American Leather Showroom. (In-Person only)

 3-7pm Graduation Celebration High Point Style!* 

Wrap up your Summer School adventure with a one-of-a-kind High Point experience—we’ll start with a city hop to visit our HPxD showroom partners, followed by a tour of the new Visit High Point/ HPXD digs, and of course, wrapping with a toast! 

Early bird tickets are $139 until June 30, then $179 until July 22. Group discounts available! Register here.

Staying over a night or two, call Daniela at Pandora’s Manor or Bethany at the JH Adams Inn, and inquire about HPXD special rates.

Reach out to jane@hpxd.org if you have any questions.

Summer School is presented by High Point by Design, Marketing School for Creatives, A New Day Creative Communications and Marketing, Johnny Davis Digital Solutions, American Leather, Congdon Yards, and Saurit Creative.